Starting a business can be a lot of fun if you know what you’re doing, but it can be wrought with tension if you’re unsure about something as basic as what kind of business you’re going to have. Even if you have an idea about the industry you’d like to work in, you may be unsure as to the specific type of business you’re going to start.
Deciding which business is right for you can be made a little easier when you’re willing to put a little consideration into the kind of business you’d like to start and the way you would like to stat it. Here are a few things for you to consider when you’re looking to start a business.
What Kind of Customer Are You Comfortable With?
Selling is all about being able to connect with your potential customers on a personal level, according to Entrepreneur. This is why you need to pay attention to the kinds of customers you want to work with. If you have a certain kind of hobby or occupation you can relate to, this can help you to determine the kinds of customers you want to work with.
Knowing the kinds of customers you want to work with, you can start to identify the business that relates to these customers. If you can relate to customers who have an interest in golf, you may want to start a business that has something to do with the golf industry.
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Your business can be either, to produce golf equipment or to provide services to those in or around the golf industry. Attorneys, like those at LegalZoom can help you to determine the right kind of business and business type for you to start. This way, your investment into a new business will actually make sense.
Take a Look at the Competition
It’s always a good idea to know what your competition is no matter what business you’re looking to start. If you can identify a hole in a market, you’re going to have a much easier time of seeing a return on your investment than you will in a highly competitive market.
For instance, opening a Mexican restaurant in a neighborhood with three Mexican restaurants doesn’t make as much sense as starting it in a neighborhood with no Mexican restaurants to compete with.
Also, if the competition has a bad product or service, you can compete by offering a better product or service to those who want it. Make sure you have an edge when you’re looking at getting into business or you’re going to have a tough time of even breaking even. You can conduct your own research or you can hire a professional to conduct your market research for you.
Make sure the research is in-depth, so you know all about the market share and the specific customers each of the businesses are targeting. It’s possible your business can market a product already in the market, but focus on a niche customer in the market.
Choose a Business Structure
When you set up your business, you’re going to need to have a specific structure to the business. The main types of business structure you can choose from, according the Small Business Administration (SBA), include: Sole Proprietorship, Limited Liability Company, Corporation and Partnership. These all have specific legal structures that protect you in different ways.
The structure that offers you the least protection in case something happens to the business is Sole Proprietorship. However, depending on what you want to do with the business, this may make the most sense to you. It’s best to sit down with a legal professional to discuss the different types of structures and how you want to move forward with the business to determine which one is right for you.
Choose the Role You Want in Your Business
One of the big deciding factors to deciding structure of the business can be the role you want to play within the company, according to Inc. Magazine. If you’re thinking about running the business on your own without very much say from anyone else, you might want to stick to a sole proprietorship.
However, if you simply want to be invested in the company and earn benefits from it, you may want to look into a corporation instead. Your ability to function in a specific role within the company is very much dependent upon what kind of structure your business has.
Rather than romanticizing the kind of role you want to have try to be realistic in what control you want to have, the kind of money you want to make and what want to do in your personal life. These can all be determining factors in helping you decide the kind of business you’re going to start. Remember, even if you have a great concept, you may not have the business acumen to run the business, so setting up a structure in which someone else runs the company for you may be the best way to go.
You can also find free tools to help you run your business on Go Spaces.