When it comes to keywords, it is no secret that millions of digital agencies are creating monster traffic to websites and conversions too. How? They capitalize on the use of keywords and buyer behaviors and improve traffic to your website.
The chances are you have a website that you sell products or services. In which case, you would be wise to find a trustworthy SEO agency to work with. But you should also take steps yourself to understand keywords.
Where to find keywords to improve traffic, how to use them, and the tools to make sure you aren’t just stuffing them into what might’ve been great content.
Keyword Search
Of course, the first place you are going to look at is Google Keywords Planner to improve traffic. And that is great – it is popular, easy to use, and navigate the system and will get results. But, many people are looking elsewhere because of a few restrictions which Google place on the data. You can still get the exact numbers if you are willing to spend some cash, though. Here are other options to get you what you need.
Keyword Sheeter (used to be known by another name) You simply pop a word into the box and hit ‘Sheet.’ It goes fast, and if you leave it running for a while, you will get thousands of suggestions. It mines Google Autocomplete and finds what people are really looking for.
Answer The Public gives you details about what people are looking for. It even works in related searches too. It presents its findings in images or CSV, which you can download in a matter of seconds and have content for weeks.
Keywords Everywhere, this tool is an add-on for Chrome, and it adds search volume, cost per click, and competition data to your favorite websites. Combine this and Sheeter to give you autocomplete suggestions and the search volumes.
Stuffing Keywords
Keyword stuffing might on the surface seem like a good idea to improve traffic. Unfortunately, it really screams to google that you are trying to manipulate the rankings by adding words more often than they need to be there. It used to be successful, and in some niches might still bring the traffic – but it isn’t recommended that you take that route with your copy. Rather than creating a user experience, keyword stuff is based on trying to game the system. So here is what you should be looking for roughly:
Keyword density 1-3% – you can check how you’re doing on PrePostSEO or SmallSEOTools, just remember they are heaving with adverts so watch what you click.
If you have a lot of content to be written, then a tool called Surfer might be your happy place. Its analysis gives data-driven draft options for your writers, takes a few minutes to give you the details you need, and analyses 500+ ranking factors. It can be a little pricey, but if you are generating a lot of content and your site is converting because of that content, then it is worth the cost.
And finally, you should always use more than one free tool, because free tools usually do have limitations when it comes to generating numbers for you. You should also combine what you learn with the organic search traffic you are already getting to maximize those terms.