5 Reasons How Email Marketing Can Increase Sales for Small Businesses

The idea of sending out emails to prospective customers is one that many small businesses have discovered to be highly effective in driving new business through small business email marketing. But, there are others who have not yet realized its potential. In this blog, we’ll look at five simple ways you can harness the power of – one of the most cost effective techniques in any company’s marketing arsenal. 1. Make sure you do your best to avoid spam filters. These have become incredibly good at detecting what is seen as spam by many email providers. Be careful when writing your subject lines, headers and content, don’t include such terms as ‘free’, ‘discount’, ‘£££’, ‘massive savings’, or similar terms. Make … Read more