No matter what your business is, you are either selling a product or a service. So, you need a strong salesforce. It can be argued that the competence level of your sales team will determine how profitable your business will be. In other words, it is important to expend enough resources on your sales team.
Whatever you give to your sales force, you will get it back in terms of sales and profit. So, this article discusses a few tips on how to transforms your sales team into “sales monsters”. Remember, the increase in your team’s proficiency in sales will reflect in your sales figures.
Salesmen should focus on social media
The world is obsessed with social media and smart companies have been taking advantage of social media obsession to engage their existing customers and attract new ones. So, your sales team should have social media skills. Many customers now carry out online searches and also seek opinions on social media before buying any product. Those are the kind of customers your team should look out for.
In addition, some aggrieved customers take to the same platform to post negative reviews. Instead of ignoring such reviews, smart salesmen usually use such opportunities to create a new impression about their company.
In such a situation, your sales team should apologize to the aggrieved customer, offer assistance or compensation and give a logical explanation to the customer’s complaint. If you are not online or on social media, you may not even get to see any review and your lack of response may be taken by potential customers as a sign of guilt.
Your team needs to be able to engage their customers
The best way to retain your existing customers is to keep them engaged. One way to do this is to post educative and informative messages relevant to your business regularly. It also helps when every member of your team develops high conversation intelligence to enable them to engage customers in long fruitful conversations. Unfortunately, this is a crucial aspect that a lot of business owners fail to put emphasis on, so don’t be one of them.
Before hiring a third party sales team, you should try to assess your employees as some of them may have sales capability and only require a little sales training to become sales machines.
The competition among corporate bodies is getting tougher and different sales strategies emerge every day. Unfortunately, most sales techniques are usually very effective only when few companies adopt them.
They become less effective when everyone jumps on the bandwagon. You should get your sales team regularly trained so that they will be among the first few to adopt every new sales technique.
Establish metrics for assessment
It is necessary to establish sales assessment metrics as this will let you know if your sales team is improving or not. You need to know the areas where they are weak and the areas where they are doing very well.
Conclusively, sales and marketing should not be left for only the sales team. Every employee should be able to sell your company’s products or services whenever the opportunity arises. After all, CEOs also use their influence to strike fantastic sales deals whenever they see an opportunity even though they have their sales teams.