If you’re starting a new business, you need to understand the importance of having a strong social media presence. Even if you’re running a brick-and-mortar store, many customers are going to find you on Facebook or Instagram before they’ve even walked through your front door.
Being active on social media means getting the attention of younger generations and being taken seriously by people who want to learn more about your brand. That’s why so many business leaders want to understand the purpose of a podcast and how to get more Facebook page likes. For new businesses, it’s especially important to make an impact on social media because they need to notice you instead of your competitors.
That’s why you need to focus on mastering Instagram. It’s one of the most effective social media brands are using to engage with customers these days. So if you’re ready to learn how to best use Instagram, read on.
1. Switch to an Instagram for business profile
Did you know that there are 25 million active business accounts on Instagram? This just goes to show how great it is for a business to use this platform. But you can’t just use a personal Instagram account; you need to switch to a business profile.
This will automatically get you more views, and you’ll also be able to provide business information such as your Facebook page, a category for your business, and contact options such as your email, phone number, and address.
An Instagram for business profile also provides you with free analytics via their Instagram Insights feature. That way, you can learn about which posts are most successful and who your audience is.
2. Understand your audience’s needs
Speaking of your audience–you need to understand them before you start posting. The filter you choose to use, the pictures you include, the captions and hashtag text that you use–all of this is affected by who your ideal followers are.
A great way to start is to see what your competitors are doing. Check out their followers are, and start to create a buyer persona. If there’s something slightly different about what you envision, make the necessary changes.
Once you’ve started posting, check out the profiles of people commenting on and liking your posts. And don’t forget the power of analytics, either. (Check out some free Instagram analytics tools here.) Considering that over 60 percent of users log into Instagram daily, you’ll have a great idea of who your ideal followers are soon, which means knowing what to post and what your content should look like.
3. Use the right hashtags–and location tags, too
Understanding your audience and your industry will help you determine what hashtags to use. Ideally, hashtags will be those related to your specific brand (e.g., #fashionistafootwear if you’re an ecommerce shoe store), your industry, and trending hashtags (e.g., #newyearnewme at the beginning of 2019).
30 percent of users bought something they discovered on Instagram, so if you use the right hashtags, you can start making money quick. If you aren’t sure where to start, check out Hashtagify, a tool that makes finding the right hashtags way easier.
If you’re running a brick-and-mortar store, don’t forget to use location tags. This will get local interest and more followers.
4. Get creative with videos and Instagram Stories
Video is one of the biggest social media trends this year, as are Instagram Stories. So if you aren’t creating this kind of content already, it’s time to start. 1 billion people use Instagram.
So, the more video content you post, the more of these people will follow you and engage with you. Especially if Gen
5. Use the right tools
Finally, it’s smart to use the right tools on Instagram. Whether you’re buying real followers with a tool like SocialSteeze, using Boomerang to create cool one-second GIF-like videos, or using Later to schedule your posts in advance, the right tools will bring you success much faster than if you weren’t using them.
And considering that there were 25 million businesses on Instagram as of 2017, these tools can put you ahead of competitors. It’s just what you need now if you’re starting a new Instagram account for your new business.
These are some of the most important strategies to follow if you want your new business’s Instagram to get followers and loyal customers.
What other strategies do you plan on using to get your new business noticed on social media?