Online marketing was once thought of as something only required for online businesses. This is no longer the case. Having a strong online presence and online marketing strategies are now something which all businesses need to build. For many smaller companies, this can seem like a lesser priority.
However, a well-executed marketing campaign can make a significant difference in the business’s overall success. In a competitive marketplace, this could prove the difference between profit and loss.
We have examined a few different approaches commonly taken by small businesses to promote brand awareness. Have a look at the online marketing strategies below.
1. Social Media Marketing
Almost everyone comes into contact with some form of social media each and every day. Therefore, the reach to potential customers through this medium is huge. There are now many different platforms to choose between when deciding how to market your business. The platform most suited to your companies needs will greatly depend upon what it is your business does or sells.
More importantly, it depends on who your target market is and where they can be most easily reached. Unlike many other forms of online marketing, social media’s main function is not to drive sales. Instead, it should be thought of as the perfect tool to communicate with your customer base. Once you understand this, you re a step closer to knowing how to use social media to your advantage.
These are the most popular social media marketing services:
Once you choose your advertising objective and define your audience, you will need to set a budget before creating your ad. As for the Facebook ads, it’s advisable to set a daily advertising budget that limits the amount you can spend every day. You may also set a lifetime budget that is actually an amount you will be spending throughout your online campaign. If you are short of cash, you should consider getting a fast business loan.
2. PPC Advertising
Pay-per-click (PPC) advertising is an online ad strategy that lets businesses display their advertisements to people looking for relevant services or products. This model of internet marketing is very suitable for small businesses running on a low advertising budget. It works quite simple. As the name implies, you pay a fee whenever someone clicks on your advertisement. This way you buy visits to your website rather than earning them organically.
For anyone setting up a business, designing a logo and defining your key messages is critical. When it comes to making an impact on online advertising, brand identity is something which again plays a crucial role. Branding needs to be both eye-catching and concise.
A well-designed piece of branding will make your company look more professional. It will also make you stand out from your competitors. As such, an online-friendly piece of branding should be central to how you create your businesses profile.
Similar to social media, blogs (and vlogs – video blogs) are another crucial way to provide information to the public. Unlike social media though, blogging has an ulterior motive. You should try to build the size of your audience by supplying valuable content. You can also use it to reinforce your brand image and increase your online visibility.
In order to do this, blogging content can be posted elsewhere than directly on your website. A separate blog of your own or guest posts on established blogs of an appropriate topic also work to strengthen your presence. In attaching content directly to your website, you are also showing the public that your site is regularly updated.
5. Search Engine Optimization (SEO)
Another reason to blog on your website is to grow the traffic which organically flows through it. This is best achieved with a strong Search Engine Optimization plan. But while many people consider SEO to be little more than stuffing keywords into an article, SEO is far more complex than this.
Everything contained on your site needs to be fine-tuned in this aspect. This includes not only text but also pictures, videos, and even audio clips. SEO also includes many technical factors in how your website is set up. Therefore, the best results are achieved by trained professionals.
Bad use of SEO can also hurt your site and so consulting a specialist is advised as the least you should do. Besides, you may be surprised at how cheap the services of some highly-reputed SEO companies actually are.
6. Email Marketing
Email marketing services are also making a huge comeback. There are several different ways in which to implement such a campaign. What each one has in common is that they’re all an affordable route. Not only do they offer a lower initial outlay, they often provide the greatest value in terms of return on investment.
Basically, email marketing comes down to building lists of prospective customers and clients. It consists of emails and names of people interested in your services or products. Many marketing experts regard this one of the best online marketing strategies for small businesses in the long run. Email marketing is also a great tactic to use as part of your overarching strategy. By collecting customer details through past sales or membership sign-ups, you can then directly target an active audience with offers.
Here are the benefits of email marketing:
- Immediate communication
- Easy to optimize and track
- Easy to set up and run
- Easy to automate
- Global reach
- Low cost
7. Conversion Optimization
Most online marketing is designed to attract more customers to your site. What they do when they arrive, however, is arguably more important. Creating specific landing pages and up-to-date information is a must. Conversion Optimization is the art of ensuring you can achieve the maximum value from your hit-rate.
As noted above, all online marketing strategies should consist of several different aspects. You need to combine them to create your overall plan. Once you’ve formulated a plan, you will need to optimize your marketing efforts to skyrocket your growth.
However, be wise when implementing marketing strategies for your small businesses. If your end-game is lacking once you gain opportunities, all that went before will be wasted and rendered ineffective.