Are you planning on creating a brand new product? Or, perhaps you’ve already made said product and you’re simply trying to figure out how you’re going to get it to market. Whatever your situation, there’s something you need to know: your product is not going to sell without effective product packaging.
That’s a fact! You could have the best product ever created (well, until the next best one comes along), but without the right packaging, it’s doomed to sit on the shelf.
Let’s take a look at 6 secrets to effective product packaging below:
Make It Easy To Understand
The first thing you need to do is ensure clarity on your product packaging. It should be easy to understand. Companies need to be clear about what the brand is as well as what the product offers. You should keep the copy to a minimum, but it should be effective enough that it takes just a few seconds to understand what your product is and what it’s about. You can use a focus group to help you at this stage.
Use The Right Materials
Would it make sense for you to invest in premium materials? Recyclable or reusable materials are usually a good idea. You could look into corrugated cardboard manufacturers, and other kinds of manufacturers to gain knowledge on pricing and what’s best for your product. Make sure your packaging stays in alignment with your brand values and audience.
Invest In High-Quality Printing
You don’t want dull colors and blurry writing. Investing in high-quality printing will ensure your packaging packs a punch.
Picture It On The Shelf
You want to picture your product on the shelf, where it may be competing with similar products of its kind. Does it stand out? Why? Make sure you get an outsider’s perspective, too.
Don’t Be Misleading
The worst thing you can do when creating product packaging is mislead your audience. Don’t make the image on the packet look better than what’s inside. For instance, if you’re selling plain cookies, you wouldn’t have a picture of chocolate chip cookies on the packaging.
You also want to make sure that the product looks like what it’s supposed to be. If you’re making household cleaning products that look like delicious children’s drinks, you’re going to have a problem.
Create A Mood Board
Build a mood board using Pinterest and take pictures of other packaging that you like, putting it all together so you can see what you’re trying to create. You can also make a note of things you’ll have to include, such as warnings. Having all of your ideas together in one place will help you to create packaging you’re truly happy with.
Don’t forget, this isn’t about what you like necessarily – it’s about your brand and what your audience is going to like. Your packaging needs to stay in alignment with your brand image; colors, copy, personality, values, and more. Make sure you know who your brand is before starting!