The digital age has given rise to a new breed of marketing and advertising companies. As most traditional marketing has been left behind in the digital age, innovative real estate companies have adopted technology to create new marketing and advertising platforms.
The result? The list of leading real estate companies that are changing the way we market and advertise properties has grown considerably. If you’re looking to get ahead of the curve and discover the next generation of marketing and advertising startups, then you’ve come to the right place.
This blog post will take you through the leading innovative marketing and advertising companies in real estate, based on their technology, use of data, and impact on the real estate industry.
1. Revamped Real Estate
Real estate is a mature industry and has been through many changes in the digital age. The most notable of these is the introduction of email marketing, which has dramatically changed the way we market properties.
The impact of email marketing on the real estate industry has been huge, and it’s still going strong. While email marketing is now six years old, it has left an incredible legacy. The most important factor that led to the success of email marketing was trust.
Email marketing experts call this the ‘magic of the body language,’ and it’s what email allows you to do that pastime. Trust is a double-edged sword in marketing, though.
It has the ability to win you deals, but it can also cause buyer’s remorse if the deal doesn’t go through. Luckily, there are ways to overcome this.
2. Land Voice briefing pros and cons
Voice over IP (VoIP) connects with potential clients over the telephone, which doesn’t require a physical connection. This means that you don’t need a phone line, a data connection, or an internet connection for you to speak to clients.
Simply pick up the phone, and you’re connected to them. Voice over IP is also known as ‘telemedicine,’ and it’s seen growing popularity among the medical industry. Unlike email marketing, which has been around for a while, voice marketing is brand new.
The voice marketing industry is still in its infancy, and there are a few technological hurdles that need to be cleared first. These include the fact that everyone uses a different phone system, and it can be difficult to set up.
You can also find that a lot of the calls you receive are unwanted, such as those from service providers. Fortunately, there are many free or cheap options for installing telemedicine equipment these days.
Telemedicine promises to make buying and selling real estate easier and more personal. The convenience of being able to speak to a real estate professional 24/7 has led to this growing trend.
3. Bold Leads
Bold leads are the ultimate in new marketing strategies. Almost every industry has tried to copycat bold lead ideas, but very few have been bold enough. Bold Leads are real estate lead generation strategies that are different.
Instead of coming up with creative copy that might sound appealing to your customers, you go straight to the source. This is why bold leads are so effective – they’re based on trust. Trust is something that you can’t fake, and it’s something that you need to focus on building throughout your marketing strategy.
A classic example of a bold lead is a house show. Instead of coming up with creative copy that might sound appealing to your customers, you go straight to the source. This is why bold leads are so effective – they’re based on trust. Another bold lead is the phone call.
You might have heard that you should only call your customers when you have something interesting to say or put your phone on airplane mode when you call prospective clients. These are all good ideas, but they don’t go far enough. You need to create a phone experience that will get your prospects interested in you.
Creating a great phone experience starts with the script you use. Here are a few examples: – Tell your prospects about yourself – Ask them how they can help you (e.g., what they do, where they are in life, etc.) – Ask them what they think your strengths are – Ask them what they want to see in your ideal client
4. Wise Agent
The modern real estate agent is a hybrid of sales professionals and marketing experts. In order to be successful, an agent needs to understand their market and be able to write copy that speaks to their clients’ needs and wants.
But how do you become an expert agent without being an agent? That’s where the ‘Wise Agent’ training program from M&M Real Estate comes in. M&M’s Wise Agent program teaches real estate agents all about marketing and selling, from start to finish.
The course is based on real-world scenarios and includes everything from how to spot a trend in the market to how to use data in your marketing strategies. After the course, participants will have the knowledge and skills to market and sell properties like a pro.
5. Wise Pelican
Wise Pelican is a real estate postcard company that offers low-cost postcards with no minimum order. They also have hundreds of templates to choose from that are tailored to your brand.
Rather than sending out postcards with a generic real estate logo, Wise Pelican allows you to customize them to match your company’s theme and provide the highest quality, clearly designed postcards.
Wise Pelican is a web application that makes mailing real estate postcards simple. In addition to postcards, Wise Pelican also offers targeted mailing lists and subscription services or real estate agents who consistently place large orders.
Real estate is an ever-changing industry, and real estate trends tend to evolve at a rapid pace. It’s important to keep up with the latest trends to stay competitive in today’s market. The best real estate companies are those who are ahead of the curve and able to capitalize on new technologies.