Every business needs a name. But, what you may not realize is that choosing the name of your new company could be the most important decision you’ll make in the beginning.
When customers hear your business name, it can either have a powerful impact on the way they view the company or it could have a negative impact if you choose the wrong name.
Today, we’d like to help you make the best decision possible when picking your name.
So if you take the time to learn and use these five rules, you’ll have no problem picking a name that inspires confidence in your abilities to help customers far and wide.
1. Pick a Name that’s Easy to Remember and Pronounce
Some companies like to use made up names when creating the name of their company. Other companies like to choose nonsensical phrases.
Guess what?
This isn’t always the best idea. But, that’s not to say that it’s a completely terrible idea since companies like Google, Yahoo, and the like have had some success with this type of name.
In truth, these names really don’t mean anything to people. So they are easily forgettable and they really don’t tell people the identity of your brand.
Instead, you should choose a name that is simple to pronounce, straightforward to remember, and one that helps promote your brand.
2. Simplicity Is the Key to Choosing a Great Business Name
It’s a good idea to choose a shorter, simpler name when naming your business.