Guide on a B2B Customer Journey Map for 2022
The B2B customer journey is a tough nut to crack, changing fast. Multiple decision-makers, multiple channels, and a longer sales cycle mean a more complex path to purchase than the average B2C business experience. That’s why taking time and understanding the B2B customer journey is essential to developing effective marketing strategies that help you reach and influence your customers. What Is a B2B Customer Journey? Customer journey mapping is a way to track and understand a customer’s experience with your brand, from first contact to purchase. It’s also a great way to identify touchpoints and opportunities for improvement. A journey map can be used in many ways, including: Identifying which channels are most effective at connecting with your target audience … Read more