Top 6 Ways Online Retailers Trick You Into Spending More
Well-known psychologist Robert Cialdini published a book in the 1980s entitled Influence: The Psychology of Persuasion. Although the book is nearly 40 years old at this point, the six principles of persuasion that Cialdini outlined in the book are perhaps even more prominent in the world of retail marketing today. There are many ways retailers trick us into spending more money. How Online Retailers Trick You Into Spending More Those six principles include: Reciprocity: referring to our innate desire to give back when we receive something Scarcity: the perception of limited resources or time Authority: how we perceive things as more legitimate when supported by an “expert” Consistency: we’re more likely to remain loyal to a person or organization who … Read more